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- To quickly identify statistical outliers.
- To hide non-relevant information.
- To aggregate data into useful chunks.
- To sort it by degree of importance.
- Device, views, playback location.
- Geography, demographics, and watch time.
- Comments, views, watch time.
- Views, subtitles, revenue.
- May lead to a policy dispute with another content owner
- May prevent you from controlling and monetizing reuploads of your copyrighted material
- May cause your channel to receive a partner strike
- May prevent you from adjusting video privacy settings
- Joining a multi-channel network, especially if it’s an international one.
- They have become a YouTube partner, and need to manage channel revenue.
- They manage a large, or multi-channel, content repository.
- They produce parody or cover videos, and want to avoid copyright takedowns.
- Performance data is excluded from YouTube Analytics reports.
- The claim is released and an exclusion on the underlying reference file is created.
- Underlying reference data is removed to prevent future claims.
- A legal takedown notice is issued to the user who uploaded the content.
- A sharp uptick in overall revenue.
- A decrease in views.
- An increase in watch time.
- A dip in advertising revenue.
- Deliver reference material to YouTube that reflects content ownership
- Convert material into proprietary video format
- Flag uploaded content that may infringe on rights
- View and manage claim settings
- Not upload the video as a reference file at all, because it contains third-party content.
- Not upload the video as a reference file at all, because interview footage is not copyrightable.
- Upload only the 10-minute interview as a reference file, because the partner does not own the viral videos exclusively.
- Upload the entire episode as a reference file, because she has a license to use the viral cat videos.
- Your video will be made unavailable in countries where you don’t own the asset.
- Your video will become Unlisted on your channel.
- All user videos claimed against the asset will be made unavailable in areas where you don’t own the asset.
- Other parties are unable to add ownership to your asset in territories that you don’t own it.
- The user and partner must mediate the claim outside of the automated Content ID system.
- The partner must decide whether to release the claim or issue a legal takedown notice.
- The partner can choose to reinstate the claim again to assert their rights.
- The user automatically receives permission to use the video.