An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?

  • Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear.
  • This situation is impossible. Dynamic ad campaigns always generate unique keywords that don’t overlap with regular keywords.
  • The Dynamic ad will appear because it responds to the user’s query better by showing the keyword in the ad title.

What is an extended ad title? Select the fullest answer.

  • The first sentence from the ad text which is automatically added to the title of the ad. The ad title size cannot exceed 65 characters.
  • The first sentence from the ad text or the URL of the advertised site which is automatically added to the title of the ad, the ad title cannot exceed 56 characters in length. It cannot be disabled, contact the Yandex.Direct support team.
  • The first sentence from the ad text or the URL of the advertised site, which is automatically added to the ad title. The ad title cannot exceed 56 characters in length.