Which of the following safeguards does Twitter employ to protect brand safety?

  • Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
  • Twitter uses Twitter Polls to collect user feedback on video inventory.
  • Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
  • Twitter only runs ads on user generated content offering limited brand safety.

Match the following combined takeover products to their potential impacts.

  1. Promoted Trend + Spotlight
  2. Takeover Ads + Twitter Emoji
  3. First View + Promoted Trend
  • Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3)
  • Potentially double ad breakthrough during an upcoming event or launch. (1)
  • Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation. (2)

When creating content for First View, you should: (Select all that apply.)

  • Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
  • Use extremely loud music: Loud noises attract attention and can help give your ad more views.
  • Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
  • Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.