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- The number of links pointing at a certain page
- The value a hyperlink passes to a particular webpage
- Optimized website link hierarchy
- XML sitemaps must only contain URLs that give a HTTP 200 response
- It is recommended to use gzip compression and UTF-8 encoding
- There can be only one XML sitemap per website
- XML sitemaps should usually be used when a website is very extensive
- It is recommended to have URLs that return non-200 status codes within XML sitemaps
- Using the X-robots-tag and the noindex attribute
- Introducing hreflang using X-Robots headers
- Using the X-robots rel=canonical header
- Invalid mark-up still works, so there’s no need to control it
- Even if GSC says that your mark-up is not valid, Google will still consider it
- Changes in HTML can break the mark-up, so monitoring is needed
- It is important to have all sub-pages of a category being indexed
- Proper pagination is required for the overall good performance of a domain in search results
- rel=next and rel=prev attributes explain to Google which page in the chain comes next or appeared before it
- Pagination is extremely important in e-commerce and editorial websites
- It can be downloaded to your local computer
- It can’t audit desktop and mobile versions of a website separately
- It provides you with a list of issues with ways of fixing
- It allows you to include or exclude certain parts of a website from audit
- Server-side errors
- Client-side errors
- Redirects
- Responsive web design
- Independent/standalone mobile site
- Dynamic serving
- http://example.com/” hreflang=”x-default”/>
- http://example.com/en” hreflang=”uk”/>
- http://example.com/en” hreflang=”en-au”/>