Which strategy do modern companies (especially startups) choose to get their product seen?

  • Choose the digital media channel that seems to be the most popular at the time and focus on one channel
  • Invest the majority of their money in traditional marketing channels like television, radio, magazines, etc.
  • Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer’s journey

Which of the following ideas for posting on Instagram will help you create a visual voice for your brand? Choose three options.

  • Post video ads for your product as Instagram Stories on a regular basis
  • Post plain photos of your product
  • Share photos of people that use your products
  • Analyze the most engaging types of photos on your competitor’s profiles
  • Take photos of your employees and have them make selfies to humanize your brand
  • Publish good-looking stock pictures of your product