Skip to content
Do, Check, Plan, Action
Plan, Do, Check, Action Plan, Check, Do, Action
Plan, Action, Check, Do
Link new and existing content with your own content as well as with other people’s
Find the most appropriate social media channels and content mediums for your business Produce relevant and engaging content
It helps you analyze when people start to lack interest in your video content It helps you see the numbers of views and likes you have received
It helps you understand your traffic sources
Posts directly advertising your company’s goods
Posts about a healthy lifestyle Your personal content
Something that has no connection with your business
Using email marketing to engage people who do not use the Internet for search
Combining organic and paid social efforts
Collaborating with people who share content that can help gain visibility for your company in the trusted news feeds of others
Choose the digital media channel that seems to be the most popular at the time and focus on one channel
Invest the majority of their money in traditional marketing channels like television, radio, magazines, etc.
Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer’s journey
Post video ads for your product as Instagram Stories on a regular basis
Post plain photos of your product
Share photos of people that use your products Analyze the most engaging types of photos on your competitor’s profiles Take photos of your employees and have them make selfies to humanize your brand Publish good-looking stock pictures of your product
You should align the weight of each content bucket with your business objectives It is better to choose one channel and concentrate on promoting it
Use feedback from how different content buckets perform on different social media channels to tweak your strategy You have to share the same weight between all your posts
Post navigation