Skip to content
- A/B testing your landing page for higher conversion rates
- Automatically adjusting bids keywords as well as other dimensions in a campaign
- Automatically finding targeting that will be more likely to convert into users
- Running your campaign during hours where users will be more likely to convert
- easy, visible, visible
- easy, relevant, relevant
- complicated, relevant, irrelevant
- expensive, top-ranked, relevant
- The middle
- The beginning
- Same number throughout
- The end
- To both groups
- Higher up on the decision making funnel (first becoming aware)
- Lower on the decision making funnel (ready to take action and buy)
- 50 times that of your target cost per installation
- 25 times that of your target per cost installation
- The most you’re willing to lose to gather stats until you’re profitable
- Remarketing
- Contextual Targeting
- Targeting Topics
- Placement Targeting
- Personally Listed Ads
- Product Listing Ads
- Popular Links Analysis