You are running a brand new website, and are now analyzing your competitor’s website to build your initial keyword list. Choose two optimal scenarios.

  • Explore the Organic Research Positions tab to find relevant keywords your competitor is ranking for in top search results
  • Use Keyword Gap to discover the matches and differences in your and your competitor’s keyword profiles
  • Make a list of keywords you think you should enrich your content with and then check them within the Keyword Difficulty tool

Fill in the blanks. When it comes to content benchmarking, there are several tools that can help you out. _______ enables you to see how certain articles perform in terms of visibility and user engagement metrics. _______ helps find resources your competitors use to publish their content. _______ can help you find if a certain topic is covered by your competitors.

  • Brand Monitoring, Post Tracking, On Page SEO Checker
  • Post Tracking, Brand Monitoring, Topic Research
  • On Page SEO Checker, Post Tracking, Topic Research
  • Post Tracking, On Page SEO Checker, Brand Monitoring