Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?

  • Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.
  • Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual.
  • Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted.
  • Persona interviews need to be repeated regularly, but Jobs to Be Done interviews only need to be done once.

What is the difference between an ideal customer profile and a buyer persona?

  • An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.
  • Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales.
  • An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information.
  • All of the above.