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- Have marketing nurture them.
- Have sales contact them.
- Have both marketing and sales work with them.
- Ignore them.
- A vision is a state of affairs you want to bring into being. A goal is a metric outcome you can check off a list.
- A goal is a vision with metrics attached to it.
- Goals are rigidly defined, while a vision is a vague aspiration.
- A vision is a long-term plan for an entire organization. A goal is a short-term outcome that an individual tries to accomplish.
- Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.
- Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual.
- Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted.
- Persona interviews need to be repeated regularly, but Jobs to Be Done interviews only need to be done once.
- The processes, content, and technology that help sales teams sell efficiently at a higher velocity.
- Any strategy that helps sales teams close more deals.
- The process of replacing your existing marketing functions with sales positions.
- All of the above.
- An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.
- Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales.
- An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information.
- All of the above.
- Within a minute.
- Within two minutes.
- Within five minutes.
- Within ten minutes.
- To have marketing and sales come together to identify and solve problems.
- To have marketing and sales come together to report on progress toward meeting the requirements of their SLA.
- To have marketing and sales come together to recognize high achievers and reward good work.
- To have marketing brainstorm ideas for better serving the sales team.