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- Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company.
- Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers.
- Back office teams should be aware of your company’s purpose but will not be affected by it directly.
- Back office teams should audit customer facing teams to ensure the company’s purpose is being fulfilled.
- Sales representatives must evolve their selling to keep up with customers’ buying habits.
- Buyers are more educated, so there’s less work for the sales representatives.
- Sales representatives need to push and sell harder to convince buyers to make the right decision.
- Sales representatives should keep this in mind, but this doesn’t change the way the world should sell.
- Leverage the strengths of a given channel and remove its weaknesses
- Leverage the strengths of a given channel and mitigate its weaknesses
- Leverage the weaknesses of a given channel with content
- Leverage the strengths and weaknesses of a given channel
- The initiatives you to take to power short-term success
- The initiatives you take to power mid-term success
- The initiatives you take to power long-term success
- The initiatives you choose to omit or de-prioritize
- The offer and its relevance to the page content
- The placement of the call-to-action on the page
- How the design does or does not grab attention
- Whether or not the call-to-action has an action verb
- Friendship
- Professionalism
- Communication
- Rapport
- Attract
- Convert
- Close
- Delight
- It’s the active research process someone goes through leading up to a purchase.
- It’s the experience your prospect goes through when learning about your brand.
- It’s the Inbound Methodology but from the buyer’s perspective.
- It’s the set of actions that a buyer goes through after he or she made a purchase.