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- It allows you to see how your typical users use your website.
- It allows you to see where the holes are on your website.
- It allows you to see which of your users are more qualified than others.
- It allows you to see what questions people have.
- how far along in their decision-making process they are
- how many website pages they have viewed
- how many times they have spoken with your sales team
- how much time it will take to close a sale
- It can help you maintain consistency across your website.
- The newness of the technology is appealing to the user.
- It delivers content that is relevant to the user’s needs.
- It helps users find your website through their online searches.
- The information is current.
- You have the information needed to be able to personalize.
- The information is accurate.
- Personalization has been enabled for the properties you’re using.
- “Welcome back! Check out our latest blog post.”
- “Hi Nina! Ready for a demo with our team?”
- “Need some help, Nina? Click to contact our support team.”
- “Request a free trial here.”
- “We should add it because big companies like Amazon and Netflix have it.”
- “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.”
- “We can’t add it. Too much traffic is comprised of unknown visitors.”
- “We shouldn’t add it because visitors won’t be comfortable seeing their name on our home page.”
- Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.
- By using personalization, we won’t have to create any new content because the user will always see fresh information.
- Personalization is important for our SEO strategy because it will help our content rank higher in search engine results.
- If we use personalization, we’ll save money on paid advertising.
- Yes. A high rate is good because that means the users are ‘bouncing’ from page to page.
- Yes. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.
- No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.
- No. A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.