Skip to content
- schedule when your message should publish
- convert a web address into a shortened, trackable owly link
- track character count limits for the social networks your posting to
- search for mentions of your company name
- pick the social profiles to which you want to publish your message
- download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
- enable email notifications for failed messages under ‘Preferences’
- review the ‘Past Scheduled’ calendar view in Publisher for entries colored red
- regularly check Publisher’s ‘Rejected’ tab
- Save the message as a draft and then find it in the collaboration board with that team.
- Publish the message to a social network, then click ‘assign to team or colleague’.
- Assign the message to a social network the team or team member manages, then click ‘Save Draft’.
- @Mention the team or team member in the drafted message before saving.
- Scheduling when your Instagram post should publish.
- Publishing the image to your Instagram account.
- Composing the text you’d like to accompany the image.
- Selecting the image you’d like to publish.
- Including a shortened Owly link that will accompany the post.
- the ability to automate all your social media activities (i.e., Autopilot)
- the ability to schedule and publish messages to multiple accounts at once
- social media analytics and metrics
- geo-locating conversations and geo-targeting messages
- like and reply
- retweet and favourite
- search for hashtags or keywords
- send a direct message to a user
- save a composed message as a draft
- a location search stream, with geocode set for your specific location
- where you set up user-generated content contests
- a fully customizable, real-time display of social metrics data
- you undertake audience testing to determine the best ad product to purchase
- where you set the parameters for a Hootsuite social media campaign
- using the bulk uploader
- from within the calendar view in the Publisher
- from the drop down menu in a search stream
- from within the Compose box (manual and auto-schedule)
- Streams
- Notifications
- Analytics
- App Directory
- Publisher
- Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.
- When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
- Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
- Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
- Hootsuite more accurately estimates the dollar value of a like, share, and retweet.