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- Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.
- Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.
- Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.
- Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.
- By keeping her ads updated with new copy.
- By guaranteeing improved results.
- By automatically setting the maximum CPC bid limit.
- By setting her bids when auctions happen.
- Ensure the entire range of products is available in-store.
- Allow shoppers to buy online and pick up at the store.
- Provide free refreshments in-store.
- Provide opening hours, locations, and stock levels.
- Allow shoppers a 28-day trial period.
- By choosing ad types that your target demographic finds most appealing
- By relying on customer feedback for optimal ad placement
- By maximizing the number of conversions for a spend scenario
- By providing a discount on all ads after purchasing a license
- Test daily: Test a new website layout and color scheme each day.
- Lower price: Consider reducing the price of your product(s) for multiple purchases.
- Remove friction: Make sure the checkout process is working and easy to use.
- Increase discounts: Attempt to increase unique visits to the website by offering discounts.
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
- Angelo can add new product groups and arrange them to show how many clicks a specific book received.
- Angelo can see how many clicks a specific book received by filtering his products view.
- Angelo can use benchmarking data to isolate each book’s sales.
- Angelo can use impression-share data to find the number of clicks on each book’s ad.
- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The appropriate bid can often be a static target that is challenging to reach.
- If you do not bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
- By automatically optimizing daily spend, based on trend data.
- By automatically optimizing bids, audiences, and products displayed.
- By automatically optimizing special offers for selected products.
- By automatically optimizing web-page optimization for searches.