Google My Business Basics

How can business owners benefit from using AdWords Express with their Google My Business listing?

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  • It gives them the ability to instantly verify their business through AdWords Express.
  • They can create and manage a website in AdWords Express right from the Google My Business profile.
  • They can log into AdWords Express right from their Google My Business profile to create an ad campaign.
  • They can add their business listing to Google Maps.

Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?

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  • She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared.
  • She can review the call information to see how many customers are calling her directly from their online search.
  • She can ask her customers to provide the information as part of their review.
  • She can review her AdWords Express account to see what ads she has connected to her listing.

Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?

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  • Include the name of the shopping center in the business name
  • Use the core business name, as it appears in the real world
  • Add the store code to the business name
  • Use the shopping center’s name as the business name

Alan wants to make sure customers searching online know about the new line of shoes his store is now selling. What can he do with his Google My Business listing so customers learn about his new product?

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  • He can add photos of the new products so customers will see them when they search online.
  • He can review customer interactions in insights to see what his customers are searching for.
  • He can respond to customer reviews about his products so they know about the products he has to offer.
  • He can update his business listing so the brand name appears in his information.