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- Implement Enhanced Ecommerce on your website.
- Enable Enhanced Ecommerce Reporting in your Analytics view.
- Enable Checkout Labeling in Ecommerce settings.
- Assign values to all Analytics goals.
- Position 1 on the Homepage Promo list
- Position 1 on the Similar Products list
- Position 3 on the Homepage Promo list
- Position 3 on the Similar Products list
- A custom dimension
- Event tracking
- Scroll Depth is a standard Google Analytics metric.
- It’s not possible to track scroll depth with Google Analytics.
- How users moved from one stage of purchasing to the next.
- Where users abandoned the shopping funnel.
- Errors on the “Billing and Shipping” page.
- Top channels driving sessions with check-outs.
- Most users who converted were using desktop.
- The Google Store should optimize their site for tablet.
- The Google Store shouldn’t bother developing for mobile.
- There must be an issue with the checkout flow on desktop.
- Shopping Behavior Analysis
- Product Performance
- Ecommerce Overview
- Sales Performance
- Shopping Behavior Analysis
- Product Performance
- Ecommerce Overview
- Checkout Behavior Analysis
- View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.
- View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.
- View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.
- View the Mobile > Overview report and select “Ecommerce” in the Explorer tab.
- Analytics > Home
- Analytics > Audience
- Analytics > Acquisition
- Analytics > Real-Time
- Identify a list of products to remove from your website.
- Identify low performing Product Lists for optimization opportunities.
- Analyze how the order of products in a product list may impact performance.
- Compare product performance across multiple Product Lists.