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  • Other Certifications
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    • Google Educator Level 1 Exam Answers

Google Analytics 360

Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?

June 3, 2020 by superlofer
  • Assisted Conversions
  • Time Lag
  • Path Length
  • Behavior Flow
Categories Google Analytics 360 Leave a comment

When does sampling occur in Analytics 360 reports?

June 3, 2020 by superlofer
  • When a report contains a high cardinality dimension
  • When a standard report contains more than six months of data
  • When an ad-hoc query exceeds the sampling threshold for sessions
  • When a standard report exceeds the sampling threshold for sessions
Categories Google Analytics 360 Leave a comment

Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

June 3, 2020 by superlofer
  • Ecommerce transactions and Goals from Google Analytics
  • Floodlight counters
  • Floodlight sales
  • Google Ads Conversions
Categories Google Analytics 360 Leave a comment

Which of the following are benefits of the Search Ads 360 reporting integration? (select three)

June 3, 2020 by superlofer
  • Search Ads 360 dimensions available in segments
  • Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
  • Additional reports for organic search engine traffic
  • A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform
Categories Google Analytics 360 Leave a comment

In the custom funnel below, what was the percentage of users who left the funnel between stage 1 and stage 2?

June 3, 2020 by superlofer
  • 94.88%
  • 5.12%
  • 26.78%
  • 69.47%
Categories Google Analytics 360 Leave a comment

Auto-tagging will ensure that traffic from your Search Ads 360 ads is consistently included in which Default Channel Grouping?

June 3, 2020 by superlofer
  • Social
  • Display
  • Paid Search
  • Organic Search
Categories Google Analytics 360 Leave a comment

A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?

June 3, 2020 by superlofer
  • Click-Through Session
  • View-Through Session
  • A Click-Through Session and a View-Through Session
  • The session wouldn’t be reported in Campaign Manager > Campaigns report
Categories Google Analytics 360 Leave a comment

What is a key benefit of Custom Tables when compared to Unsampled Reports?

June 3, 2020 by superlofer
  • Custom Tables support ad-hoc analysis with reports in the Google Analytics user interface
  • Custom Tables enable you to pull more unsampled historical data
  • Custom Tables have higher row limits than Unsampled Reports
  • Custom Tables can be scheduled to run daily
Categories Google Analytics 360 Leave a comment

Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three)

June 3, 2020 by superlofer
  • Provides additional advertising dimensions
  • Removes risk of manual tagging errors
  • Removes the need to maintain manual tags
  • Increases data freshness
Categories Google Analytics 360 Leave a comment

If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?

June 3, 2020 by superlofer
  • dcm-dbm / cpm
  • dfa-dbm / cpm
  • dbm / cpm
  • dfa / cpm
Categories Google Analytics 360 Leave a comment
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