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You can access hit-level data You can query unsampled user page paths You can create fast, easy-to-share dashboards and charts
You can combine your Analytics 360 data with data from other sources
In the left-hand navigation menu under “Customization”
In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform” In the Admin area under “Product Linking”
From the Account selector, select “Display & Video 360”
Bounce rate in Search Ads 360 Treemaps reports
Revenue in Search Ads 360 Campaigns reports
% New Sessions in Search Ads 360 Keywords Reports Bounce rate in Search Ads 360 Keywords Reports
Create an Audience from an existing segment Go to Admin > Property > Audience Definitions Create an Audience from a table filter on a Display & Video 360 report
Import an Audience from Display & Video 360 into Google Analytics
Acquisition > Google Ads reports Acquisition > All Traffic reports
Acquisition > Google Marketing Platform > Search Ads 360 reports
This level of granularity is only available in the Google Ads user interface.
Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign. It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties. You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging(DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
Clicks and sessions are recorded differently by different systems.
Click-through interaction
Display ad impression Data-driven interaction
Offline ad interaction
Assisted Conversions Time Lag
Path Length
Behavior Flow
When a report contains a high cardinality dimension
When a standard report contains more than six months of data
When an ad-hoc query exceeds the sampling threshold for sessions When a standard report exceeds the sampling threshold for sessions
Ecommerce transactions and Goals from Google Analytics Floodlight counters Floodlight sales Google Ads Conversions
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