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- Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Custom Affinity
- Program Candidate
- Detailed Demographic
- Determinant List
- The frequency report
- The audience retention report
- The watch regularity report
- The view demographic report
- Invest in high-end camera systems to shoot video ad segments.
- Use bright colors and loud noises to capture attention in the first five seconds.
- Hire a professional writer to craft the scripts for your YouTube campaigns.
- Front-load the story arc by opening the ad with impact and grabbing their attention.
- Concept
- Consume
- Context
- Conduct
- TrueView discovery
- TrueView for reach
- TrueView for action
- TrueView in-stream
- Mobile live streaming
- Live-action auctions
- YouTube on TV screens
- VR 360
- Game-console emulation
- Each ad’s impact on brand awareness, consideration, and ad recall
- Customized delivery options, special placements, and ad values
- Notes on each ad’s deficiencies and variants produced from results
- Every ad’s conversion value, its rank among others, and drop rates
- Non-skippable in-stream ads are available on YouTube and advertiser websites.
- Non-skippable in-stream ads are most similar to ads shown on TV.
- Non-skippable in-stream ads are six-second ads that are shown before a video.
- Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.
- YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
- YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
- YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
- YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.