Google Ads Search Certification Archives

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

May 31, 2020 by superlofer

Here is the answer of the question: Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

URL filtering
Categories
Landing pages
Page feeds

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You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches.

May 31, 2020 by superlofer

Here is the answer of the question: You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

Changing the ad’s call-to-action statement.
Posting transparency statements on the website.
Selecting only relevant languages in campaign setup.
Selecting distinct geographic areas.
Rewriting the landing page for clarity.

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

May 31, 2020 by superlofer

Here is the answer of the question: Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Learning granular insights regarding her search network performance
Receiving automatically-generated keyword and ad content suggestions
Delivering a customized message to the right user at the correct bid
Getting suggestions on the best automated bid strategies for her campaigns

When creating an ad, how does Greg know what it will look like to his potential customers?

May 31, 2020 by superlofer

Here is the answer of the question: When creating an ad, how does Greg know what it will look like to his potential customers?

Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.

May 31, 2020 by superlofer

Boats and ships
Boat adventure
Travel on a paddle ship
A green boat paddle
Rowboat paddling

What’s the primary benefit of using structured snippet extensions in your ads?

May 31, 2020 by superlofer

Here is the answer of the question: What’s the primary benefit of using structured snippet extensions in your ads?

Gives users specific information about what you’re offering, before they visit your website.
Lets you show your business address, phone number, and a map marker alongside your ad text.
Allows potential customers to navigate to specific pages of your website directly from the ad.
Lets you quickly display information about your promotions without having to update every ad.

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed.

May 31, 2020 by superlofer

Search, Display, Video, Print, and App
Social, Video, App, Audio, and Shopping Ads
Search, Display, Video, Shopping, and App
Search, Print, TV, Shopping, and App

What is a main benefit of using Search Audience solutions?

May 31, 2020 by superlofer

Here is the answer of the question: What is a main benefit of using Search Audience solutions?

They can help send the right message to the right customer with the right bid.
They automatically generate new keyword and ad content suggestions.
They get detailed analytical insights about search network performance.
They identify ad extension opportunities to improve average click-through rates.

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

May 31, 2020 by superlofer

Here is the answer of the question: Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Segment a customer list, based on a desired marketing action.
Upload the list to Google Ads.
Translate the list into an audience list and make it available for targeting.
Customize your creatives with special offers or incentives that are specific to this audience.

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads.

May 31, 2020 by superlofer

More relevance
Less click-fraud
Greater flexibility
Longer funnels
Lower eCTR