Google Ads Measurement Certification

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements.

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  • By lowering the cost of the flower arrangements to increase margin.
  • By raising the revenue to increase demand.
  • By lowering the price of the flower arrangements to increase demand.
  • By raising the margin on the arrangements to increase revenue.

Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens.

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  • By viewing the data by Impression-assisted conversions.
  • By adding a column for each app conversion type in Campaigns.
  • By segmenting the data by conversion action in Campaigns.
  • By viewing the paths report and sorting by conversion type.

You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function.

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  • Between the tags of your website page, before the last line of code.
  • Directly above the global site tag in the <head> tags of all website pages.
  • Between the tags of your website page, right after the global site tag.
  • On the home page of the website, both above and below the tags.

Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels.

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  • A search engine optimization strategy to rank for keywords.
  • Third-party lead generation to qualify inbound leads prior to contact.
  • An online-to-offline strategy to drive offline sales with online ads.
  • A strategy designed to mimic all ads directly from similar local businesses.

Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing.

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  • Ads with exposed groups, on the same message, and directed at the same audience.
  • Ads with unexposed groups, on the same budget, and directed at the same audience.
  • Ads used in brand lift, on the same channel, and directed at the same audience.
  • Ads used in identical ways, on the same channels, and directed at the same audience.

Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase.

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  • Enable your Google Analytics account in the Google Publisher Toolbar.
  • Link your Google Firebase account with Google Analytics.
  • Make Google Firebase your attribution provider.
  • Insert a required JavaScript code onto each web page of your site.