Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option.

  • Users actively researching and intending to buy new products or services
  • Audience interest around different topics
  • Input from specific landing pages and keywords
  • Input from keywords, URLs, and apps

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  • Employment targeting allows you to serve your ads only to those people who work in a specified field.
  • Location targeting allows your ads to be served only in the specific geographic locations you choose.

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat.

  • Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
  • Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
  • Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
  • Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

  1. Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
  2. Sherry wants faster ads, that are lighter in load.
  3. Sandy wants to create safer ads and reduce the risk of malware.
  4. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
  5. Tommy values performance over everything else.
  • Responsive Display Ads (5)
  • None (2)
  • Image ads (1)
  • AMPHTML ads (3)
  • Responsive Display Ads (4)