- Why am I running this test?
- What am I testing?
- Who am I testing with?
- How long will my test run?
Email Marketing Certification
You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
- By hyperlinking appropriate copy
- By editing alt-text
- By linking images to your offer
- All of the above
There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
- The right person
- The right segments
- The right email platform
- The right buyer personas
As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?
- Email sending provider
- Email service program
- Email service provider
- Email sender program
You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?
- Buyer’s journey lists
- Buyer’s plan lists
- Customer journey lists
- User journey lists
If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
- Information gathered from website activity
- Information gathered from a form submission
- Information gathered from implied behavior
- Information gathered from user behavior
How can email marketing fuel your overall inbound strategy?
- Email marketing provides a one-to-one channel of communication.
- Email marketing provides different types of email.
- Email marketing syncs closely to your CRM.
- Email marketing syncs data to external platforms.
Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.
- alignment
- relevancy
- context
- connection