How are line items affected when a user edits the default targeting for insertion orders?

  • Existing line items are uneffected and new line items inherit the new default targeting
  • New line items inherit the new default targeting and existing line items inherit edits to default geotargeting
  • New and existing line items inherit the new insertion order targeting
  • Existing and new line items apply the original default targeting

What step should be taken to view performance data for targeted audience segments?

  • Go into the insertion orders default targeting and use the potential reach metric
  • Generate an audience performance report and select “include only targeted audience lists”
  • Generate an audience composition report and filter for line items targeting audiences
  • Generate an Inventory Availability report and filter by all targeted audiences.

How would you add third-party verification to a creative when Campaign Manager is your ad server?

  • In Display & Video 360, use the custom tag wrapper feature
  • Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link
  • Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
  • Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360