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- TrueView
- Display
- Video
- Native
- Each time the user watches at least two seconds of the video
- Each time the user clicks or watches 30 seconds or the entire video
- Each time Active View recognizes TrueView
- Each time a video’s screen is 50% viewable on the page
- Select the deal from the the insertion order’s Inventory Source targeting
- In My Inventory, find the deal and select configure
- Find the deal in Marketplace and assign the creative
- Add the Deal ID in the advertiser’s Basic Details
- Programmatic Guaranteed deals are imcompatible with conversion pixels
- Programmatic Guaranteed deals have required minimum spend
- Preferrred deals do not allow targeting edits in Display & Video 360
- Preferred deals have required minimum spend
- Existing line items are uneffected and new line items inherit the new default targeting
- New line items inherit the new default targeting and existing line items inherit edits to default geotargeting
- New and existing line items inherit the new insertion order targeting
- Existing and new line items apply the original default targeting
- Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID
- Contact your customer support representative
- Go to Marketplace Negotiations to review and accept deals in Display & Video 360
- Go to Inventory targeting within a line item and search within “Inventory Source”
- Enable TrueView in Advertiser settings
- Link the YouTube video
- Enter the channel code in Advertiser settings
- Link the YouTube channel
- Go into the insertion orders default targeting and use the potential reach metric
- Generate an audience performance report and select “include only targeted audience lists”
- Generate an audience composition report and filter for line items targeting audiences
- Generate an Inventory Availability report and filter by all targeted audiences.
- Add a pixel to the Default tag in Campaign Manager
- Only target inventory displayed on mobile apps
- Assign viewability targeting
- Set the bid strategy to viewable CPM (vCPM)
- Pacing
- Budget
- Automated bid strategy
- Auto Budget Allocation