Content Marketing Certification

Joan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in ‘dog walking tip’ to see what insight she can find. Fill in the blank: Joan notices that when she types in ‘dog walking tip’ the search engine offers some helpful suggestions on popular searches, like ‘dog walking tips and tricks.’ This is known as _________.

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  • related searches
  • autocomplete
  • suggestion finder
  • Google search queries

What results can you yield by establishing reporting expectations prior to campaign launch?

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  • The campaign’s written SMART goals will free stakeholders from being directly involved.
  • The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals.
  • The campaign’s written SMART goals better align your work with the stakeholders’ key metrics.
  • The campaign’s planned content better aligns your work with the CEO’s quarterly expectations.

You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

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  • Post the same message on all channels as Facebook since it is working well.
  • Analyze Facebook further to see which posts are working for future content ideas.
  • Transition all social ad budget to Facebook in support of boosting each post moving forward.
  • All of the above