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- Cookie Reach Overlap
- Insights
- Floodlight impressions
- Path to Conversion
- Coordinated Universal Time (UTC)
- The advertiser’s timezone
- The user’s timezone
- Eastern Time (ET)
- A dynamic publisher pixel implemented in the Floodlight tag
- An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
- A Floodlight tag with the activities set to collect in-app variables, available in DT files
- A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
- Paid Search Ad
- Creative Type
- Video Player Size
- Device Usage
- Charts showing all of the errors related to visual performance
- Issues related to content
- Errors for the ad tag related to implementation issues
- Conversion and revenue performance
- Floodlight
- Tracking Ad
- Impression Event
- Placement
- % Invalid Clicks
- Cross-environment conversions
- Designated Market Area (DMA) ID
- Active View: % of Completed Impressions Visible
- Advertiser
- Ad
- Creative
- Placement
- Allocate more budget to building better video creatives
- Target remarketing lists for all image creatives
- Create a sequential rotation with the Rich Media creative set first
- Assign the ad’s frequency cap to one impression per day
- Sales activities
- Custom Floodlight variables
- Counter activities
- Standard counting