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- The advertiser doesn’t have any “child” advertisers associated with it
- The advertiser is part of a subaccount
- There aren’t any Floodlight activities associated with the “child” advertiser
- There aren’t any campaigns associated with the “parent” advertiser
- Paid Search Revenue
- Active View
- Downloaded impressions
- Cost Per Click
- Data Transfer
- Line item filtering in Studio
- Attribution conversion segments
- GRP Insights
- Report Builder
- Verification
- Attribution
- Summary
- Placement
- Campaign
- Ad
- Creative
- Path to Conversion
- Cookie Reach Overlap
- Standard
- GRP
- Standardize a counting method with platform publishers
- Reduce latency on ad-serving
- Richer domain information in Verification
- Saves time from having to negotiate deals with the publisher
- Cookie Reach Overlap
- Insights
- Floodlight impressions
- Path to Conversion
- Coordinated Universal Time (UTC)
- The advertiser’s timezone
- The user’s timezone
- Eastern Time (ET)
- A dynamic publisher pixel implemented in the Floodlight tag
- An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
- A Floodlight tag with the activities set to collect in-app variables, available in DT files
- A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps