How does Google determine which content is suitable for advertising on the Display Network?

  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
  • Publishers tell Google which content is suitable for ads.
  • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
  • It categorizes content into three categories: low, medium, and premier.

How does an advertiser create a blacklist of apps and sites where their ads will never serve?

  • Create a list of negative keywords, and set it as a blacklist for that advertiser.
  • Create a channel of URLs and apps, and set it as a blacklist for that advertiser.
  • Create a spreadsheet of URLs and apps, and share it with your account manager.
  • Enable the API for blacklisted channels, and submit through a structured data file.