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- Google Display Network Policies
- AdSense Program Policies
- YouTube Community Guidelines
- YouTube Partner Program
- All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
- Publishers tell Google which content is suitable for ads.
- Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
- It categorizes content into three categories: low, medium, and premier.
- Advertiser friendly content guidelines
- AdSense Program Policies
- Search Network Policies
- Nothing
- Create a list of negative keywords, and set it as a blacklist for that advertiser.
- Create a channel of URLs and apps, and set it as a blacklist for that advertiser.
- Create a spreadsheet of URLs and apps, and share it with your account manager.
- Enable the API for blacklisted channels, and submit through a structured data file.
- You
- Industry-respected certification organizations
- Google
- Consumers who watch ads
- Digital content labels
- Motion picture ratings
- Video ad position
- Viewability of 20 percent or greater