A publisher wants to increase the number of users that become loyal and return to the site regularly. Which of the following would NOT help them achieve this goal?

  • Make it easy for users to connect with them via social networks and then push out their most popular content to drive return visits.
  • Create a section that links users to popular content on the same subject to drive more engagement.
  • Give users the option to subscribe to their email list for updates and/or a newsletter.
  • Prohibit users from viewing the site’s full content unless they visit the site at regular intervals.
  • Constantly provide new, high-quality content and showcase it on their top landing pages.

When a publisher visits his own sports news site, he notices that the ads unit sizes he has selected for his homepage don’t really fit the style of his website. What can he do?

  • He can create custom-sized ad units, where he can specify the width and height of the ad that he wants to appear on his page.
  • There’s nothing he can do. You can only use the given ad sizes that are in Adsense UI.
  • He can change the Adsense synchronous code implementation.

A publisher whose site contains a lot of user-generated content would like to ensure they don’t violate the AdSense content policies. Which of the following would NOT be an effective solution?

  • Disable ad serving until post is reviewed.
  • Enabling their users to report possible abuse by adding a “Report violations” link to every post.
  • Use Captcha verification to prevent automated posts.
  • Place the AdSense code only on content created by themselves, by their own staff or by users they can trust.
  • Develop a keyword filtering system to monitor the content.
  • Do nothing, as publishers are not responsible for monitoring the user-generated content on their site.