Why would an advertiser use pre-targeting vertical exclusions?

  • If they wanted to prevent their ads from running on a specific mobile app
  • If they wanted to prevent their ads from running on mobile and tablet devices
  • If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
  • If they wanted to prevent their ads from running on a specific publisher domain

How does Google determine which content is suitable for advertising on the Display Network?

  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
  • Publishers tell Google which content is suitable for ads.
  • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
  • It categorizes content into three categories: low, medium, and premier.