Adsense Multiple Customer Management Exam Answers

Exam Name: Adsense Multiple Customer Management Exam

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  1. The MCM tool is only available to Certified Publishing Partners.
  2. Advertisers who use Google AdWords can only place ads on Google owned and operated properties.
  3. What is the difference between a standard user vs adminstrator account access level?
  4. A publisher was having trouble implementing their ad code and placed the ad within an iFrame. Is this implementation permitted by Google’s Adsense policy?
  5. Which of the following is a requirement for AdSense publishers to get paid? Select all that apply.
  6. What is full management mode?
  7. A publisher whose site contains a lot of user-generated content would like to ensure they don’t violate the AdSense content policies. Which of the following would NOT be an effective solution?
  8. A publisher’s AdSense account reached the payment threshold at 1st February. When will they get paid?
  9. CPM is an AdSense-only term used to report publishers’ impression-based revenue and RPM is an industry-wide term that refers to impression-based bids from advertisers.
  10. ABC is partially managing publisher A’s Adsense account under partial management. What steps can ABC take to manage publishers A’s newly created ad units?
  11. When a publisher visits his own sports news site, he notices that the ads unit sizes he has selected for his homepage don’t really fit the style of his website. What can he do?
  12. Users with access to my Analytics account will not have access to my AdSense account.
  13. Which one of the following products is NOT an option for monetization with the AdSense MCM tool?
  14. A publisher wants to add a blocking rule across one of their domains but first he/she must add the site under Site Management. Which URL format will the publisher use to ensure that the blocking rule is applied to the entire domain?
  15. Google AdSense publishers are not allowed to use Google AdWords to increase their site traffic.
  16. Which of the below is an online marketplace where buyers can purchase inventory from multiple participating sellers and publishers can manage multiple buyers to get the highest yield at scale?
  17. What is NOT the reason for AdSense earning deduction?
  18. Which one of the following is an option for a managed publisher to remove the Channel Partner as an account Manager in their AdSense UI?
  19. Which of the following Google products can be served through Dynamic Allocation? Select all that apply.
  20. How many standard users and administrators can an AdSense account have?
  21. You can’t integrate one Adsense property with multiple Analytics web properties.
  22. You can use ads to target by keywords.
  23. What is partial management mode?
  24. Which of the following Ad Manager SB terms describes the process of setting up and managing ad campaigns by creating orders, line items and creatives and targeting them?
  25. How should a publisher best react when they receive a policy notification asking them to make changes to their site?
  26. Ad Manager forecasting is designed to help publishers sell all of their inventory while avoiding overselling.
  27. Which of the following does NOT violate the AdSense ad implementation policies?
  28. What happens if you don’t define the revenue share for a publisher?
  29. Advertisers that use Google AdWords can bid for ad placements using which of the following metrics? Select all that apply.
  30. A publisher has all the below options for blocking ads through the AdSense interface except _________.
  31. Select the options which enable the managed publisher to view the revenue share in the AdSense UI
  32. In Dynamic allocation, AdSense/Ad Manager compete with all line item types.
  33. A publisher is trying to keep their users happy while maximizing their revenue. Which of the following does NOT agree with user experience guidelines?
  34. When creating ad units, which ad type should publishers choose to maximize revenue and why?
  35. With Dynamic Allocation, which of the following line items is served?
  36. Which of the following is an acceptable modification to the AdSense code?
  37. A publisher is looking for ways to increase their revenue. Which of the following is NOT an action they should consider?
  38. In Dynamic allocation, Ad Manager selects the best line item that can serve to the impression by comparing their CPCs.
  39. The revenue share you set will be applied to the 68% of the revenue that remains.
  40. A publisher has determined that most of their users come to their site to read specific articles that they found through a search engine. Which approach would maximize the publisher’s revenue while keeping users happy?
  41. The MCM tool does NOT enable revenue sharing.
  42. You have to enable AdSense backfill when you create ad units, in order to use dynamic allocation.
  43. Google is not serving ads for a publisher on certain web pages of her website. The publisher suspects that it is to due to the Adsense crawler. What is the best course of action?
  44. Why would a publisher want to setup Custom Channels in their AdSense account? Select all that apply.
  45. You can enable revenue sharing on a product level. (e.g. Adsense for Content vs Adsense Games)
  46. In a certain day, if there are 3 line items, 1) Sponsorship A: 50% of impressions 2) Sponsorship B: 30% 3) Standard C: 500 impressions and 1000 adpapisk impressions are requested, how many impressions are served by Standard C?
  47. AdSense competes only with line item type of network, bulk, price priority or house.
  48. Which frequency cap is the optimal number for each user if the average user sees 50 impressions per day and the publisher uses 10 ad networks?
  49. Which of the following can you NOT use to specify as a backup ad?
  50. The site management feature allows you to build a list of sites to use in site-related actions, such as setting up site-level blocking rules.
  51. A publisher runs a site focused on finding housing options for adult professionals. This publisher is considering blocking the entire “real estate” category to avoid advertising for any competitors. How might this action affect the publisher’s revenue?
  52. A publisher has installed the Google Publisher Toolbar on their site and would like to “test click” on ad overlays. Will these clicks be counted towards ad spam?
  53. The Google Publisher Toolbar provides a more detailed view of ads on a site as well as controls to block an ad, a URL or an ad network, or report a problem with an ad.
  54. To run a new campaign through Ad Manager SB, you will first need to create a(an) _________.
  55. A publisher has a text ads only leaderboard on top of a page and a text ads only small square within the content of that page. The small square ad unit has higher CTR, but the leaderboard has better CPCs. Is there anything the publisher can do to increase their earnings? Select all that apply.
  56. A publisher wants to increase the number of users that become loyal and return to the site regularly. Which of the following would NOT help them achieve this goal?
  57. The invitation email sent to publishers is available in all Adsense languages.
  58. ABC manages several publishers. ABC wants to check what ad units for a particular publisher are under their control. Which one of the following sections in the UI where ABC can check this information?
  59. It is commonly seen that wider ad sizes tend to outperform their taller counterparts, due to their reader-friendly format.
  60. Which one of the following is NOT an option for sending an invitation to publishers?
  61. Which one of the following is NOT option for accessing a child publisher’s account?
  62. Above-the-fold ads that are placed at the very top of the page have a higher viewability rate than those placed just below the top navigation bar.
  63. Which of following line item type(s) is(are) served before competing with AdSense/Ad Manager?
  64. One of the most important optimizations a publisher can do is to have at least one ad unit above the fold.
  65. Which one of the following is NOT a requirement when publisher accepts the invitation?
  66. The MCM tools lets you have more control than the publishers themselves.
  67. The MCM tools allows only the publisher to remove the Partner and it doesn’t enable for the Partner to remove the publisher
  68. In a certain day, if there are 3 line items, 1) Sponsorship A: 50% of impressions 2) Standard B: 100 impressions 3) AdSense: Backfill and 500 ad impressions are requested, how many impressions are served by AdSense?
  69. Provided it does not hurt the user experience, a publisher can increase their revenue by adding a 160×600 ad unit instead of a 300×600 ad unit on their site.
  70. Channel Partner, ABC, can learn about policy information when on the Manage account tab. If ABC sees a blue circle next to the publishers’ name, what does this mean?
  71. Which one of the following is NOT a status that you can track once an invitation is sent?
  72. Which of following Ad Manager Small Business ‘target window options’ will enable ads open in new window?
  73. Which of following statement about Ad Manager is NOT true?